Proposed Digital Concepts for Aquarius
Idea 1: Mobile App
The client had already produced a “hydration calculator” smartphone app that would show users how much fluid the exercise of their choice would cause them to lose — activating the brand’s goal of pre-hydration (before strenuous activity).
We proposed building on this with a socially-connected fitness tracking app that would be their personal trainer, dishing out spoken motivation, location-specific challenges, and regular hydration reminders, all over the music of their choice.
Idea 2: Facebook Application/Campaign
Bringing to life the brand’s existing tagline, “Play On”, this concept shoots for a world record-breaking attempt: the longest sports video. Users share their home videos, be it soccer practice or skateboarding tricks, and they are dynamically stitched together online to create a continuous video, making each participant a record holder in the process. Users would be able to choose from a range of Aquarius-themed transitions to introduce their entries.